Emilio Pucci Designs Rita Ora’s Tour Wardrobe

Creative director Peter Dundas worked closely with the singer to create a series of outfits to “perfectly echo her unique take on urban glamour”.

Ora’s stage show, The Radioactive Tour, kicked off in Manchester on Tuesday – which saw her wearing the looks for the first time. The costumes were designed to provide the “best possible freedom of movement” in order to allow the performer to execute her choreography fully.

The idea of movement became a key creative concept behind the designs, coupled with the re-interpretation of key themes from the brand’s spring/summer 2013 collection. The outfits include a metallic Armour-inspired bodice, a military camouflage jumpsuit and a flowing golden cape.

“I was thrilled to design the costumes for Rita’s Radioactive Tour, from the moment I met Rita we’ve had a great connection and doing something like this together felt like a natural progression,” said Dundas. “The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.”


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