The English National Ballet have got the great Vivienne Westwood on hand to rebrand the infamous company with an exciting new campaign. Could the match be any more perfect? The drama of Westwood’s creations combined with the beauty and elegance of the dancers.
The newly branded ENB has aimed to celebrate a fusion of modernity and tradition.
“I am thrilled that Vivienne Westwood has agreed to let us use her clothes in our first campaign,” said ENB artistic director Tamara Rojo. “It’s a dream come true to be able to collaborate with someone of such stature. Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes.”
“It is about taking dancers out of tutus and moving away from conventional backstage images to show the intensity and creativity of the dancers,” said The Beautiful Meme creative director Tom Sharp. “The Company’s directive is to respect the tradition of ballet but build on it, and our copylines are designed to reflect but challenge a perceived view of the art form. Tamara Rojo inspires unusual collaborations so to create a campaign that combines choreography, amazing fashion and beautiful photography demonstrates her ethos in every single image.”