Yes, as you may all predict, it started with ‘the dress’, and by that I mean the show-stopping dress that Sarah Burton created for Kate Middleton on the most important day of her life, all in the name of Alexander McQueen.
If I had been told Alexander McQueen would be commissioned to design and create the wedding dress for the future Queen of England, I may well have thought it a joke. I say this with no disrespect to McQueen, but he started off designing crotchless trousers, and producing shows to shock the industry. Not the most predictable choice for a Royal wedding dress. Especially as McQueen did not have the most view of the Royal family. During his training on Saville Row, it is said that McQueen stitched sour notes in the lining of Royal suits. All this is said as a firm fan of McQueen’s work.
I would say that his label was a prefect choice for the dress. As the house of McQueen grew in success and followers, so too did McQueen’s work. Instead of shocking the industry for the sake of it, McQueen’s designs were seen to push the boundaries in the choice of themes, materials and technology. The result being beautifully crafted pieces of art. What more would a generation of Royals want.
The whole world was watching Kate Middleton on her wedding day. She was already living in the shadow of William’s mother, Princess Diana by wearing her engagement ring, of which she claimed to be “an honour”. The next big question everyone was asking, would she follow in suit with her choice of wedding dress? No was the answer to that. Kate was clear in wanting to hold on to her limelight and not to follow the ultimately fateful steps of Princess Diana.
The day was completely dedicated to McQueen, both the wedding dress reception dress were produced by Sarah Burton.
Kate’s commitment did not stop at her wedding day. The Duchess of Cambridge continued to show her support to British designers at Royal functions and appearances, wearing McQueen, Jenny Packham, Matthew Williamson, Erdem and Temperley London. There is no indication she is easing up on her support either, long may she reign showcasing Britain’s best designs.