Christian Dior is entering into the Christmas spirit a little early this year, by decorating the windows of historic Parisian department store Printemps Haussmann with bespoke dolls.
The fashion house has named them – The Poupettes and they can be seen wearing exact replicas of famous Dior designs.
There are 74 dolls in total, 10 of which are male, wear 12 different outfits each lovingly made at the brand’s Haute Couture workshop at its Avenue Montaigne headquarters.
Each of the figurine’s faces is embroidered and many come carrying reduced-to-scale accessories – including mini Lady Dior handbags, hats and fascinators.
The brand did not stop at the window displays. It has also launched an exclusive collection for the store, including silk scarves, an advent calendar and a selection of snow globes starring four different dolls.